Envisioned as a game-changer in the Alicante coffee shop scene, this project aimed to launch a chain of urban cafés that would resonate with the city’s lifestyle, with all the Southern Spanish charm and up-and-coming cool of its cosmopolitan vibe. The challenge? To craft a unique, welcoming atmosphere that draws in locals and builds a loyal client base, all while ensuring the concept could expand sustainably across multiple locations.

To create a unique café experience, we blended operational innovation with memorable client experience elements. This involved curating an irresistible yet operational beverage menu and building strategic partnerships with suppliers to ensure high-quality offerings. Streamlined procedures were established for bar and kitchen management, along with manuals to guarantee consistent service across all locations. The strategic brand guidance culminated in an engaging pitch deck that successfully attracted investors, making this café the region’s first publicly traded chain—an exciting milestone in its journey.