To elevate its brand presence in the Spanish capital, Cupra—SEAT’s electric vehicle division—sought to establish a brand space in Madrid, building on the successful "Casa SEAT" in Barcelona. The space’s essence was to create an immersive Cupra experience, merging the innovative and fierce attitude of the brand with a curated gastronomic experience that showcased it’s Barcelona soul while captivating local’s palate, creating a multifunctional venue that would engage future clients and foster a deeper connection with the Cupra lifestyle.

An in-depth market analysis illuminated the preferences of Cupra’s target demographic, ensuring the vision resonated with their lifestyle. This insight shaped the development of an engaging Concept Vision, where design and gastronomy converge to create a compelling visitor experience. Expert F&B operators were identified and recommended to deliver top-notch culinary offerings that aligned with Cupra’s brand ethos. This comprehensive approach ensured that the Madrid space would not only attract visitors but also inspire and engage them, solidifying Cupra’s position as a leader in both the automotive and lifestyle sectors.